AkzoNobel’s Color of the Year 2024 is Sweet EmbraceTM - an opportunity for architects, fabricators, and coaters in the architecture and domestic appliances (DA) markets to differentiate their projects and provide a warm, calm and liberating environment for their customers amid changing times.
Sweet Embraceis a welcoming pastel pink inspired by soft feathers and evening clouds. It reflects the findings of global trends – that in an uncertain world, people are looking for belonging and reassurance. They are also in need of more peaceful environments and looking for joy in their everyday experiences.