Whether an organization sells clothes, food, or cars, the experience that brand offers each customer should differentiate the brand through visual expression. This is particularly important at brick-and-mortar stores, and it cascades to the selection of building materials.
For the renovation of the Porsche of the Village – a car dealership selling both Porsche and Maserati vehicles in Cincinnati, Ohio – the owners sought to replace an old, drafty curtainwall with one that would parallel the performance of the brands’ industry-leading supercars. They entrusted next-gen material science from Deceuninck for the optimal solution.