Now we know that you’ve probably heard of public relations, or more commonly known as ‘PR.’ But, do you know all that PR can do for your company?

In today’s day and age, where technology is king and the world seems to live or die by it, it can be hard to know whether or not you should keep quiet on a topic or speak your mind. It can be hard to figure out just what exactly you are supposed to post on social media, what information should be on your website, or simply: how to make your company shine and stand out against the rest.

Thankfully for us, organizations like the Public Relations Society of America (PRSA) exist to help us navigate this ever-changing world. Walls & Ceilings Publisher Jill Bloom and Associate Editor Hannah Belloli had the chance to talk with the CEO of PRSA, Linda Thomas Brooks, and the Chief Communications Officer, Karen Mateo to talk all things PR.

Thomas Brooks and Mateo share insights, tricks and tidbits into navigating the world of PR. They share resources PR has to offer, how adding a public relations specialist to your team can alter the state of your business, how our industry specifically can benefit from PR and more.

Watch the video above, or listen to the podcast here.