The COVID-19 pandemic and ensuing economic crisis has put renewed emphasis on the importance of the communications for companies everywhere, including roofing contractors.

BE Publisher Jill Bloom and Roofing Contractor Editor Art Aisner talked with Renee Sacks, founder of Sacks Communications, on the current business climate for contractors and what changes they can make to their branding and communications strategies to pivot positively toward the future.

To stay up-to-date on the latest COVID-19 news related to the roofing industry, visit BE's coronavirus coverage page.