Lorin Participates in Michigan-China Trade Mission
Lorin Industries, Inc., the global industry leader in the innovation and production of coil anodized aluminum, announces it was part of a trade delegation that visited China with the extremely successful Michigan-China Trade program. Spearheaded by Governor Rick Snyder and the Michigan Economic Development Corporation (MEDC), the weeklong mission identified numerous synergies and specific opportunities for Lorin and other Michigan businesses to supply products to Chinese companies.
Along with meeting with business leaders and high-ranking government officials, the Lorin team showcased its unique capabilities to executives at companies in several critical sectors, including automotive, building and construction, and general manufacturing.
“We were honored to have participated in part of this year’s trade delegation to China led by Governor Snyder to promote Michigan’s manufacturing, mobility, agriculture and tourism sectors,” said Park Kersman, President of Lorin Industries, Inc. “As a small company with limited financial and personnel resources to pursue international trade with China, we can only reach so far, so tapping into the trade mission was extremely valuable and really helped Lorin gain visibility. We are proud to be part of the Governor’s effort to underscore the potential for Chinese companies to invest in Michigan products and provide jobs to Michiganders.”
According to Kersman, the mission was an excellent forum to discuss how the sustainable finish of Lorin products enhances a metallic look, while also highlighting the products’ physical performance and durability. “Lorin received tremendous interest from the high-end architectural product market, which is looking to incorporate the company’s consistent and high-quality finishes into unique designs for iconic new structures. We have attended several trade delegations over the past eight years, and appreciate the opportunity they provide.”
At the end of this year’s trade mission, Lorin attended the Michigan-China friendship banquet, along with the delegation and 200 US and Chinese dignitaries, to honor friendship and trade between Michigan and China.
For more information about Lorin Industries, Inc. and coil anodized aluminum’s applications, visit www.Lorin.com.