GAF has partnered with Nancy Fire, HGTV HOME design director, and creative director and founder of Design Works International, to further its focus on connecting style and design elements with quality roofing.
As HGTV HOME Design Director, Nancy provides industry insight into design, style, and emerging trends. Her ability to apply “high fashion” to products for the home is second to none, having worked with giants including the Metropolitan Museum of Art and Crate & Barrel®, as well as serving on the Advisory Board for the Fashion Institute of Technology.
The partnership with Nancy will allow the GAF internal innovation team to leverage her extensive background in design and emerging trends, ensuring that GAF continues to create products that excite homeowners and help them express their genuine style. GAF customers will also have the opportunity to garner insight from Nancy on design and color trends on the GAF Style Guide at gaf.com starting in the fall of 2015.
“Nancy’s keen sense of style and extensive experience working with international brands and products, paired with her experience leading the helm for design at HGTV HOME, make her a perfect partner for GAF,” stated Emily Videtto, vice president of residential products at GAF. “The roof makes up a significant portion of a home’s curb appeal and our customers are looking for “on-trend” colors and styles to personalize their homes’ exteriors. Our partnership with Nancy Fire ensures that our customers are getting the most stylish roof on the market.”
Nancy Fire herself stated, “In today’s world we have seen a major lifestyle shift in “bringing the indoors, outdoors” so a paramount design decision like choosing the color and substrate of your roof is now being influenced by your lifestyle. Color as well as texture are two factors to consider while making this important decision and I am thrilled to be working with such an innovative company as GAF.”
Design Works International is a lifestyle design studio, leading the industry for over two decades in trend and color forecasting, design, and product development.