Matt Spanton, Vice President of Mastercraft Exteriors in Rockton, Ill., credits new technology with helping him increase sales and boost his bottom line.
Matt Spanton, Vice President of Mastercraft Exteriors in Rockton, Ill.,
credits new technology with helping him increase sales and boost his bottom
line. At theRoofing ContractorBest
of Success conference and in a recentRCwebinar, Spanton detailed how he implemented aerial measurement systems and
web-based software to streamline his business processes and increase profits.
He also explained how his company uses social media marketing to reach new
customers via Facebook, YouTube and Twitter.
Spanton said new technology allows his company to maximize
current personnel, lower overhead, increase profit margin, increase bid
acceptance and reach new markets. For example, he noted that EagleView aerial
measurements were not only faster and more accurate than traditional roof
measurement, they kept estimators safer by keeping them off the roof, lowering
workers’ compensation costs. They also allowed the company to hire sales
professionals from other industries who might not know how to measure a roof -
and allowed them to see more customers per day. The reports also help the
company put together more professional presentations for customers.
Web based customer resource management and construction
management systems allow real-time collaboration, maximizing employees’
efficiency and minimizing overhead. “You can track production in real time,”
said Spanton. “And there’s accountability - everything gets a note.”
With web-based systems, there is permanent access files,
which saves space and secures records from such threats as fire, flood or
theft. Plus, the entire team can access the same file simultaneously.
Social media marketing should also be a part of a company’s
branding strategy, said Spanton, who detailed how Facebook, Twitter and YouTube
can be used to “get your name out fast and free.”
“Utilize technology in order to reach a larger prospect base
with efficiency and accuracy,” Spanton concluded. “Lower your overhead,
increase margin, and enable your top performers to handle more.”
If you’d like more information on Matt Spanton’s
presentation, the webinar is archived on theRoofing Contractorwebsite, www.roofingcontractor.com. Just click on this link to access the archived version.
Technology Can Help You Increase Profits
By Chris King
Chris King is editor of Roofing Contractor. He can be reached at 248-244-6497.