Matt Spanton, Vice President of Mastercraft Exteriors in Rockton, Ill., credits new technology with helping him increase sales and boost his bottom line.

Matt Spanton, Vice President of Mastercraft Exteriors in Rockton, Ill., credits new technology with helping him increase sales and boost his bottom line. At the Roofing Contractor Best of Success conference and in a recent RC webinar, Spanton detailed how he implemented aerial measurement systems and web-based software to streamline his business processes and increase profits. He also explained how his company uses social media marketing to reach new customers via Facebook, YouTube and Twitter.

Spanton said new technology allows his company to maximize current personnel, lower overhead, increase profit margin, increase bid acceptance and reach new markets. For example, he noted that EagleView aerial measurements were not only faster and more accurate than traditional roof measurement, they kept estimators safer by keeping them off the roof, lowering workers’ compensation costs. They also allowed the company to hire sales professionals from other industries who might not know how to measure a roof - and allowed them to see more customers per day. The reports also help the company put together more professional presentations for customers.

Web based customer resource management and construction management systems allow real-time collaboration, maximizing employees’ efficiency and minimizing overhead. “You can track production in real time,” said Spanton. “And there’s accountability - everything gets a note.”

With web-based systems, there is permanent access files, which saves space and secures records from such threats as fire, flood or theft. Plus, the entire team can access the same file simultaneously. Social media marketing should also be a part of a company’s branding strategy, said Spanton, who detailed how Facebook, Twitter and YouTube can be used to “get your name out fast and free.”

“Utilize technology in order to reach a larger prospect base with efficiency and accuracy,” Spanton concluded. “Lower your overhead, increase margin, and enable your top performers to handle more.”  

If you’d like more information on Matt Spanton’s presentation, the webinar is archived on the Roofing Contractor website, www.roofingcontractor.com. Just click on this link to access the archived version.