Late last yearRoofing Contractorteamed up with BNP Media Market Research to conduct the State of the Industry survey, which was sponsored by GAF Materials Corporation.
Late last year Roofing
Contractor teamed up with BNP
Media Market Research to conduct the State of the Industry survey, which was sponsored
by GAF Materials Corporation. The
survey designed to find out how contractors fared in 2010 and how they expect their
businesses to perform this year and over the next three years. We also wanted to find out the percentage of contractors
using the Internet, websites, smart phones and various new social platforms for
We will publish the results in our February issue, but if
you want a sneak peek at the data, we’ll be holding a webinar on Feb. 10
covering highlights from the survey and exploring industry trends.
As far as new technology goes, some of the results might
surprise you. Here’s a sampling of some f the survey data: The vast majority of
contractors in our survey - 97 percent - have access to the Internet at work,
and more than three-quarters of them access the Internet more than once a day. About
80 percent of the contractors surveyed have a company website, and of those
with a website, 61 percent have a professional Web hosting or design service
design, build and manage it. The average annual cost for a website, along with
search engine optimization, was $1,634.
Visit www.roofingcontractor.com to sign up for the webinar to get a more in-depth look at the survey results.
King's Corner: State of the Industry Survey: Webinar Coming Feb. 10
By Chris King
Chris King is editor of Roofing Contractor. He can be reached at 248-244-6497.