“Tron” is a movie about people getting sucked into a digital world. However, the premise isn’t that far-fetched. It’s happening to all of us while we’re not looking.
I don’t know when I passed the tipping point, but the majority of the reading I do now is digital, not print. I read articles on my computer at work, on my laptop at home, and on my iPhone just about anywhere. I love the daily newspaper, but in my home town the daily newspaper is only available online. The actual hard copy is only delivered three days a week; the rest of the time, it’s on my laptop or iPhone.
I love the print issues of Architectural Roofing & Waterproofing, but I realize they are just one of many platforms for our content. ARW is much more than a magazine - so much so that I’ve stopped thinking of it as one. Our website is where the majority of our readers find our articles. Our e-newsletters and webinars reach far more people than our printed pages do, and more people read our digital editions than our print ones.
I love print - what else can you read at a lunch counter while you’re juggling a chili dog and French fries? After all, there some places an iPhone just won’t cut it (like the bathtub). But my guess is that most of us will eventually be sucked into a digital world. I just hope I don’t get ketchup on my iPhone.