Last spring, LafargeHolcim Ltd.’s $3.4 billion blockbuster acquisition of Firestone Building Products regenerated the conversation about companies delivering innovating and sustainable building solutions on multiple continents.
It also started a clock. Firestone’s iconic brand, a recognized industry leader in roofing, wall and lining systems, for decades, was due to rebrand under terms of the agreement. The company is now Elevate™, symbolizing Holcim’s continued commitment to deliver superior quality and innovation with advanced building solutions.