The beginnings of S-5! is a tale steeped in history. It all began in 1991. Haddock had been a long-time contractor (and consultant) in the metal roofing and metal construction industry—having learned ground-up, straight from the trenches, all about erecting metal buildings and metal roofing. Throughout his contracting career, he was always innovating and discovering different and better ways to do things. He realized the attachment of anything to standing seam roofing without violating the integrity of the roof seemed impossible.