Person to person. Shoulder to shoulder. Project to project. ICP announced a new brand identity that acts as a guiding principle and promise that encompass who ICP is and what they do: Connections that Endure.
It's a concept that sits at the heart of all of ICP's businesses. It’s the essence of the values that inspire everything ICP does. The new tagline also relates to the specific performance of the product or service ICP provides to their customers. Tile to tile. Edge to edge. Corner to corner.