With the push to go virtual due to the COVID-19 pandemic, one has to wonder. Are virtual trade shows here to stay?
There are some definite pluses to remotely hosting these trade shows: the savings on cost of travel and exhibiting, the ability to draw in more attendees (which can lead to more qualified and beneficial leads and increased exposure), and perhaps the most beneficial aspect of these virtual trade shows—at least for this author—is the option of various forms of media you can get from attending. All of these aspects can enhance the sales experience.