USGBC Report Shows Climate Action Requires Putting People First
A growing number of Americans believe environmental problems are an important issue, according to the latest research report from Living Standard, an initiative of the U.S. Green Building Council (USGBC). The report, called Standard Issue Volume II, sampled 1,850 adults across the U.S. and found that while most people believe environmental problems are important, they do not believe the issues are significant enough to make action a priority. The report examines steps that can be taken to mobilize the general public and provides tools to help motivate people to get involved. This is the second report released by USGBC as part of its Living Standard initiative, which takes a closer look at how people feel about sustainability, the environment and green building through the lens of language and storytelling.