ROXUL is now ROCKWOOL in North America. Effective January 1st, the company officially adopted the name of its global parent company: ROCKWOOL--the world’s largest manufacturer of stone wool products. Now, with a truly unified global presence, ROCKWOOL plans to build on its 80-year history by leveraging its broad portfolio of capabilities to enrich modern living by releasing the natural power of stone.
The rebrand to ROCKWOOL applies to all segments and product lines of the company’s North American stone wool insulation business--residential, commercial, roofing, OEM (core solutions) and technical insulation (industrial, marine & offshore). North American customers and consumers will see the ROCKWOOL rebrand supported throughout 2018 with increased presence, promotional efforts and communications.