Duradek announced a brand refresh and new logo.
The new Duradek logo follows the launch of an all-new Duradek website (www.duradek.com) and it is the cornerstone of our brand refresh. This new brand identity keeps the traditional, recognizable features that the Duradek logo has maintained over the last 4 decades, but with a new graphic representation that offers a modern look to take the Duradek family of products into the future.
The clean minimalism of the new logo is representative of the nature of Duradek vinyl membranes themselves, with the simplicity of a professional installation and the ease of a worry-free, low maintenance waterproofing solution.
The timing of this brand refresh is aligned with a shift in management at Duradek.
Co-owners, brothers John Ogilvie and Bob Ogilvie, pass the torch of day-to-day management to the team of leaders they have mentored over the previous decade and more. While the Ogilvie brothers still maintain operational management at a corporate level, they are proud of the team that carries the Duradek traditions forward.
"Having spent a lifetime growing up with the Duradek brand, it is a privilege for me to introduce a refreshed corporate identity to multi-generations of Duradek waterproofing experts ... and to the homeowners whose decks we are all proud to protect," says Jennifer Ogilvie Brackett, Duradek Operations Manager.
The new logo update for Duradek and its Durarail and Tiledek brands will roll out throughout 2017.