The Gypsum Association (GA) announced a new brand identity with a refreshed logo. A not-for-profit trade association representing the manufacturers of gypsum panel products in the US and Canada, the Association serves as the center of expertise on the handling, storage, specification, and proper installation of this expanding family of gypsum-based sheet products. The refreshed logo reflects the Gypsum Association's enduring commitment to its members and to consumers of this ubiquitous building material commonly known as drywall or wallboard.
The rebranding reflects both continuity and change. The 2016 logo retains the flame element, highlighting gypsum board's established role as a building product that provides fire resistance. The Association's continued engagement in traditional, but vitally important, building codes and standards work is underscored, particularly the significant role gypsum panel products play in fire resistive design assemblies. Just last year, the Gypsum Association published the 21st edition of GA-600-2015 Fire Resistance and Sound Control Design Manual, which has been referenced by the model building codes as a source of fire resistive designs for more than 40 years.