The Metal Roofing Alliance (MRA: www.metalroofing.com) announced the addition of two new manufacturer members to its organization. CertainTeed, a leading North American building materials manufacturer, joins the MRA to promote its new line of architectural metal roofing products. Also joining the MRA is DECRA, an innovator and leader in the stone coated metal roofing market. After more than 18 years of growth, the MRA has proven success as a market-building organization. With an initial investment of $24 million in marketing programs, the MRA has tripled residential roofing’s market share, from three percent in 1998 to 11 percent today.
“CertainTeed recognizes the importance of partnering with industry associations that support its membership in the promotion of their products and services,” said Dale Walton, product manager for CertainTeed Roofing. “For this reason we are pleased to join the Metal Roofing Alliance, and we look forward to participating with the MRA to further strengthen our presence and position in the metal residential roofing sector.”