Using their 2016 National Convention as a launching pad, the National Ready Mixed Concrete Association (NRMCA) has unveiled Build with Strength, a multi-million dollar coordinated industry campaign to better educate the design / build and code communities about the benefits of concrete construction in the low to mid-rise sector, and in general.
“We are proud to launch a first of its kind program for the concrete industry,” said outgoing NRMCA Chairman Allen Hamblen, President and CEO of CalPortland. “It’s not only going to support our members, their businesses, and the hard-working men and women of the concrete industry, but I firmly believe that the education campaign we are embarking on will lead to stronger, more durable construction that will save lives while cutting cost over time.”