Steve Jobs didn’t sit around and wait on consumers like you and me to tell him what we wanted. He and his team decided what we needed, came up with the next great thing, and then sold it to us. Often as not, we said, “OK,” and bought it. And we often found the new products to be very cool, entertaining, and useful.
I believe residential roofing contractors likewise have the opportunity to sell their customers products they don’t know that they want; products that add value to their living spaces and brighten their lives. Pun most definitely intended, since I’m referring to daylighting products: roof windows and skylights.