A press release came my way back in August…actually a whole lot of press releases came my way back in August. This one in particular caught my attention. It began, “With millions of sports fans visiting LEED-certified green sports venues every year, the U.S. Green Building Council (USGBC) announced a collaboration with the Green Sports Alliance, a nonprofit organization supporting the development and promotion of green building initiatives in professional and collegiate sports.”
That’s right, the USGBC had put on its jock strap.