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Home » Lead Generation

Lead Generation

Back button. BACK TO MEDIA KIT HOME
Download as PDF
eBOOKS
CUSTOM eNEWS
eBLASTS
WEBINARS
CONTINUING EDUCATION
ABM
ADVANCED TARGETING
COST PER LEAD
DRIP
LEAD NURTURING
eBOOKS

Sponsor a unique collection of Building Enclosure articles designed as a downloadable digital eBook and leverage the most influential and respected construction industry media brand while generating high-quality leads! We will handle all publishing details from design, production and hosting on Building Enclosure to marketing to BE’s community of construction professionals and gathering leads for your business development efforts.

Sponsorship Packages:
You Receive... Single-Sponsor Multi-Sponsor**
Full page ad 3 1
Logo on cover (Linked to your website) ✔ ✔
Sponsor article* (1,000-1,200 words) 3-5 1
Logo on deployment eBlast ✔ ✔
Leads from deployment eBlast ✔ ✔

*Not required
** 3 sponsors minimum

Construction Industry Safety eBook
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CUSTOM eNEWS
Custom Content eBlast

Co-branded with Building Enclosure to boost deliverability, connect with readers and acquire leads! Custom eNewsletters include your own proprietary editorial or educational content including:

  • White papers
  • Case studies
  • Testimonial, interview, Q&A videos
  • On-the-job tips
  • Archived webinars or podcasts
  • Industry reports or facts & figures

Requires up to 6 links of editorial, educational, non-ad copy/non-commercial content. Publisher has the right to refuse content.

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eBLASTS

Email Blasts, also known as eBlasts, are specialized emails focused on product information, video sharing, literature distribution, event announcements and more. We deploy your multi-sponsored or exclusive single-sponsored eBlasts to a targeted audience of relevant industry professionals.

Building industry professionals will receive immediate access to your product information, video or literature. And since they know and trust the content of Building Enclosure, your email to them will enjoy a higher open rate and thereby a greater number of leads!

eBlast Examples
eBLAST TYPE EXCLUSIVE MULTI-SPONSOR
Auction eBlast | Promote your company’s upcoming auction. x -
Event/Webinar Spotlight eBlast | Showcase your event or webinar. x x
Focus On eBlast | Showcase articles on one specific industry topic. x x
Integrated Showcase eBlast | Showcase a product and/or service with a print and digital component. - x
Must See eBlast | Showcase a product and/or service. x x
Must-Visit eBlast | Promote your tradeshow presence. x x
Post-Show eBlast | Promote your tradeshow highlights after the show. x x
Hot Topic eBlast | Sponsors an upcoming article. x x
Hot Topic - In Case You Missed It eBlast | Sponsors an article that appeared in a recent issue. x x
Sponsored eBook eBlast | Promote your eBook. x x
Video Booth Tour eBlast | Showcase videos from your tradeshow booth. x x
Video Spotlight eBlast | Showcase your videos. x x
White Paper eBlast | Promote your relevant white paper or case study. x x

*NEW* Company Content eBlast

Looking to speak directly to our audience with all of your own content and ads? We now offer Third-Party eBlasts that deploy your message straight to our qualified audience of environmental health and safety professionals AND provide post-deployment email stats. Company Content eBlasts require 30 days’ lead time.

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WEBINARS & ONLINE EVENTS
Webinar statistics

An Building Enclosure webinar is your ideal platform to both educate and sell to a pre-qualified audience at the exact same time. Pair with a topic or trend expert to discuss common challenges while pitching your product or service solution. Or maybe the expert is you! Plan your webinar today and receive a turnkey marketing program collecting more than 1200 average registrant leads.3

 

Editorial Webinar Sponsorship

Align your company and its offerings with relevant content while receiving the branding, visibility and LEAD generation through Building Enclosure's Editorial Webinar Sponsorships. We take care of everything — the recruitment of leading industry experts as speakers to marketing targeted at an audience of your potential customers. Our Editorial Webinars bring you high-quality educational content and are available in exclusive and multi-sponsored options.

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CONTINUING EDUCATION
Earning CEUs
PREFERRED FORMATS FOR EARNING CEUs

Are you looking for a unique lead generation product that delivers value to your audience AND engages them with your content? Continuing Education is the key to accomplishing that. Most licensed professionals are required to earn continuing education units (CEUs) to maintain their license or credential. We offer you the opportunity to provide these CEUs they need while building brand awareness and generating high-quality leads for your business.

CEUs can be offered through a variety of formats including articles, webinars, live events, videos, and interactive presentations. Whether you have existing content or want to create new, engaging content, our team of instructional designers and subject matter experts is here to help you. As a sponsor, you can view all your course stats and engagement data in our new, interactive and easy-to-use sponsor dashboard – available to you 24/7.

Continuing Education Center IACET Accredited Provider

CE SPONSOR PACKAGES

Webinars

  • All leads from test takers, available 24/7
  • All leads from webinar registrants and attendees
  • Hosting online on the CE Center for 12 months
  • Logo, description and link to your website on course page
  • Promotion of webinar in BE’s multiple platforms
  • Promotion of course in Building Enclosure CE Center Update eNewsletter
  • Dedicated webinar promotional eBlasts

Multimedia

  • Video, audio or silent PowerPoint presentation course
  • Hosting online on the CE Center for 12 months
  • All leads from test takers, available 24/7
  • Logo, description and link to your website on course page
  • Promotion of course in Building Enclosure CE Center Update eNewsletter

AIA Continuing Education Provider Building Enclosure Consultants - Continuing Education Hours US Green Building - Continuing Education Hours

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ACCOUNT-BASED MARKETING

Account-Based Marketing (ABM) allows your company to target your prospects by company or organization with more-precise messaging. ABM allows our products to open doors and deepen engagement with employees of specific companies you are looking to reach. Companies using ABM generate 200% more revenue for their marketing efforts compared to those that don’t!1

Target Audience Less Wasted Messaging Qualified Leads

 

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ADVANCED TARGETING

Serve your message to a customized audience using Advanced Targeting. Advanced Targeting is a strategic approach that drives personalized outreach efforts to our audience based on their behavior, engagement, and interests. Enhance digital campaigns by reaching specific users, allowing for more-precise creative and tailored messaging directed at your target market.

IDENTIFIABLE CONTENT INCLUDES:

  • Articles Read
  • Browser Used
  • Webinars Viewed
  • Emails Clicked
  • Topics of Interest
  • Website Topics
  • White Paper Downloads
  • Events Attended
  • And many others!
COST PER LEAD

Promote your content to our 1st party-data users and receive a predetermined number of leads based on your lead goal or marketing budget. Lead reports are comprised of leads that fill out a custom form hosted on BNP’s platform. BNP-hosted, gated content (such as white papers or videos) will be supplied to the user after the form is completed. Campaigns will run for 90 days or until goal is met.

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DRIP

Drip Marketing allows your marketing to be presented to the customer over a longer period of time to help your product or service stay top of mind! This constant flow of marketing sets your business up for more engagement opportunities and exposure.

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LEAD NURTURING

Lead Nurturing is the purposeful process of engaging a defined target group by providing relevant information at each stage of the buyer’s journey. Utilizing our marketing automation and first-party data users, we can move your prospects that have been cultivated through lead generation efforts to the point where they become paying customers.

Lead Nurturing Lead Nurturing

 

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CASE STUDY EXAMPLE:

Traditional Versus Advanced Targeting Audience

 

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SOURCES REFERENCED

*Advanced Targeting and Account-Based Marketing not available for Custom eNews or eBooks

  1. *Media Owners Data
  2. ^Readers Preference Profile Study

 

MORE MARKETING SOLUTIONS
Brand Awareness Brand Awareness
Lead generation Lead Generation
Content marketing Content Marketing
Market research Market Research
Events Events
Buyer's guide Directories
Buyer's guide Asset Development

 

INDUSTRY RELATED BRANDS FROM BNP MEDIA
AR ENR FCI FCI Point of Beginning Online R&R Roofing Contractor Stone World TILE Walls & Ceilings

 

CONTACT US
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2401 W. Big Beaver Rd., Suite 700
Troy, Michigan 48084
www.bnpmedia.com

ABOUT BNP MEDIA

BNP Media is North America's largest privately owned B2B media company providing superior content and events across a diverse group of industries. We're committed to connecting our customers to their customers through magazines, eNewsletters, websites, events, continuing education and market research.

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Building Enclosure

winter 2021 cover

Winter 2021

The Winter 2021 edition of Building Enclosure features a look at some new climate regulations included in the 2021 energy codes and what those regulations could mean for building products. We also discuss other aspects of commercial buildings such as resiliency and electronic leak detection. 

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