ROCKWOOL has officially announced the latest evolution of its brand identity, introducing a new ROCKWOOL symbol and purpose statement that will be adopted by its subsidiary brands in North America. The brand evolution ensures a cohesive look and messaging across all brands, while supporting future geographic growth across all business units.
Brands under the ROCKWOOL umbrella in North America include Roxul, offering high-performing insulation solutions for building and industrial applications, Grodan, a leader in progressive and sustainable substrate solutions for professional growers, and Rockfon, trusted provider of acoustic stone wool and metal ceiling solutions and suspension systems.